809 Eleventh Avenue - Building 4
Sunnyvale, California 94089
Efficient Frontierâ„¢ is the leading provider of paid search engine marketing (SEM) solutions. By combining technology based on Wall Street analytics with expert client services, Efficient Frontier reduces the complexity inherent in search engine marketing, and enables customers to realize a significant increase in ROI.
Marketers must treat the management of their campaigns as an investment, so it is crucial to manage asset allocation and maximize the conversion of keywords into revenue. Using patent-pending technology, Efficient Frontier models the expected return on all variations of keyword bids and automatically selects the optimal mix to create a reliable and consistent higher rate of return. This portfolio approach differs from alternative approaches to keyword bid management that make cost and placement decisions on a keyword-by-keyword basis instead of considering how various tradeoffs might improve overall ROI. Efficient Frontier offers a highly scalable and robust solution that links business needs with search spend and enables companies to achieve their search marketing goals.
With Efficient Frontier, online marketers can maximize the effectiveness of millions of keywords, across search engines including Google and Yahoo Search Marketing, based on business objectives and marketing budgets. Today, Efficient Frontier manages more than $400 million in annual PPC spend under management, counts 80 of the top 500 search advertisers as clients and manages over 30 million keywords. Efficient Frontier provides solutions for enterprise advertisers, mid-tier advertisers, and agencies and resellers. Headquartered in Mountain View, Calif., with European headquarters in London, England, Efficient Frontier is a privately held company that has been in business for more than 3 years with funding from Redpoint Ventures and Cambrian Ventures.
| Major Clients: | Replacements, Lending Tree, Match, Dollar Days |
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| Year Founded: | 2002 |
| Full Time Employees: | Above 100 |
| Revenue: | $3 million - $4,999,999 |
| Core Practice Areas: | Search Engine Optimization, Pay Per Click Management, Integrated Search (SEO & PPC) |
| Secondary Areas: | Mobile Marketing |
| Languages: | English |
Efficient Frontier | Ellen Siminoff Contact This Executive |
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by: on Oct 25, 2009 12:41 PM
their algorithms are not not that much efficient as they claim
by: on Oct 06, 2009 01:03 PM
Correcting the first review, EF doesn't manage the biggest portfolio on the planet. We are fortune 500 company that has a $100M SEM budget. All of our spend goes through another agency and I know of several other very large companies that use our agency as well. Second, twice we hired EF and twice we fired EF for really poor service, and worse performance. Their systems are good, but they slow. If you are budget conscience, you will definately have angst working EF in the early months while you wait and wait and wait to see any results while you spend and spend and spend without any real idea what's going on. I give them 2 stars for their technology. Unless you have a bigger budget and you work on a Cost Per End Action basis that is much easier to optimize to, don't bother. Get an agency that really cares about you.
by: on May 06, 2009 04:23 PM
I am surprised that they aren't hire on the list. They manage more spend than any other company on the planet. Their tech is second to none. My company that spends more than a few hundred K per month on SEM worked with Did-it, iCrossing, iProspect and 360i in the past and all the others are fakers. EF is the real deal. We will never leave them not after a year in.
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